Social media marketing is a vital tool used by different businesses and agencies to give massive promotions to their brands, products, and services. And this marketing is performed using different social media tools like Instagram, Facebook, or Twitter.
Instagram stories feature is a fantastic strategy to post different images and videos available for viewers for 24 hours. These stories have a significant impact on Social Media Marketing. Instagram launched this feature in August 2016, and from the beginning till now, this feature has been widely adopted for Social Media Marketing.
Impacts of Instagram Stories on Social Media Marketing
- Instagram stories provide the ultimate full-screen experience to their viewers.
- With the 24-hour disappearing feature, everyone watches stories regularly, resulting in substantial public engagement, which can be a blessing for your marketing content.
- With Instagram’s latest features, you can make a story engaging by creating different questions, polls, sliders, and quizzes. This will attract more audience, and more people view and participate in your stories. This also helps businesses to continuously engage with their audience and collect their feedback and experiences with their products and services.
- Instagram Stories provide a casual and free-of-cost platform to engage your audience. You can share behind the scene content on the IG Story to get your audience on board. And it’s a brilliant marketing strategy.
- An amazing thing you can do is upload content in Storytelling formats sequentially. This force the audience to view your story again and again for the latest updates and in search of the remaining part of the story.
- The sequencing nature of the story creates a FOMO (Fear of Missing Out) sensation in your audience because the stories will disappear after 24 hours. This encourages the viewers to view stories more frequently, so your marketing strategy works.
- Instagram shows all the metrics of story engagement, and this feature helps you check on which story most of the audience engages in and which services people are more interested in. This data enables Social Media Marketers to check the effectiveness of their IG Stories.
- You can also utilize the cross-promotion strategy because it allows you and your competitor for mutual exposure, and it will engage more audiences.
- You can add a swipe-up link in your story if you have a huge followership and your account is verified. This swipe-up link will divert the IG Story traffic to your external websites, blog posts, landing pages, or e-commerce stores.
All these impacts of Instagram Stories on Social Media will turn the table for you, and you can quickly achieve your targeted sales. But it’s essential to create content that shows your brand identity and helps your services and products grow.
You can watch your competitor’s stories anonymously using our Anonymous Story Viewer. This will help you to get new and trending ideas without informing your competitors.