Understanding Instagram Story Algorithm: How Stories are Ranked?
Instagram always keeps its strategies hidden, so it does not disclose the mechanism of story ranking. It’s a top secret on Instagram, and all their authenticity is based on these secrets. Once this secret is revealed, everyone uses tricks to rank their Insta stories, which will demolish the authenticity of this platform.
Instagram Algorithm consistently ranks stories according to their engagement with people and the authenticity of the information. This algorithm works on a combination of different factors. Here I will tell you about the general understanding of the Instagram Story Algorithm and How these stories are ranked.
Engage Users
Instagram Algorithm always works smartly and keeps an eye on the interaction of users with your story. If users frequently and consistently view your stories and perform different activities like comments, replies, shares, and taps. Then Instagram Algorithm considers the content valuable and ranks it accordingly.
Strong Relationship
Instagram ranks your stories according to the relationship and interaction with your users. Stories are visible on top to the viewers who have strong relations with you, like your friends, family, and those who contact you frequently in DM or via Commenting.
Consistency is the Key
Instagram gives priority to stories posted recently, and once some other user posts the story, your story will be dropped to second. So this feature encourages viewers to view stories frequently, and it also encourages Story posters to post stories frequently.
Content Quality
The main factor in story ranking is the type and quality of your content in the story. If you create engaging content like polls, questions, videos, stickers, and emojis, more people will attract, and your story will be ranked easily.
Users’ Interests or Behaviour
Instagram strictly analyzes users’ interests and past behavior on your stories. If user interaction is good, then Instagram ranks your stories. Otherwise, it will prioritize other users’ stories. So always try to create content that forces the user to interact with you.
Locations & Hashtags
Adding location and hashtags to your story will increase your story discoverability, and as a result, you will have more viewership. This results in high-ranked stories, which is good for your account health.
Direct Message
If you and your viewer communicate with each other through DMs, this is an excellent way to improve your ranking. The Instagram algorithm always prioritizes those who send and receive messages regularly and consistently
Profile Searching
Based on the intelligent algorithm of instagram, your stories will be ranked if someone searches and views your profile regularly. This increases the viewership of your account, and instagram automatically gives priority to your content. So try to make your profile attractive.
But you should remember that these factors are based on my experience and research; Instagram does not disclose any of these secrets. However, these factors will give you a general understanding of the working of the Instagram algorithm and the story ranking system. If you want to view other’s stories without the Instagram app, use our Story Viewer tool.